Hot topics | Bluebird Consulting

Jan 306 min

The pursuit of happiness.

The bird in our name and logo are not there arbitrarily. We chose the bluebird because it has come to symbolize happiness and the arrival...

Jan 284 min

Good News: It's More Important than Ever in a Connected World.

In a world where we are constantly bombarded with negative news, spreading the good news can help to promote positivity and optimism....

Jan 265 min

The Power of Brand Authenticity: The Importance of Being Real.

Building an authentic brand is crucial. Authenticity enables brands to generate emotional bonds with their customers. When a brand...

Dec 30, 20233 min

Words Matter.

Words matter. The words we use frame our own and others' understandings of events, ideas, and experiences. And for better or for worse,...

Nov 30, 20233 min

Beyond Words: The Business Benefits of Frequent Blogging.

Posting new blogs, and doing so frequently, has become a key component of most modern marketing strategies. If your company has a...

Nov 17, 20233 min

Should I use AI to generate marketing content?

We asked AI this question, and this is what it said: Using AI to generate content for your marketing applications can offer several...

Jun 14, 20234 min

You have a Marketing team. So why outsource?

Companies that have in-house marketing teams often find it valuable to outsource as well. Let's examine five key benefits that...

May 5, 20232 min

Your website might attract. But does it convert?

You probably invest time and money to drive traffic to your website, but are you seeing the results? If you have visitors but not...

Feb 28, 20238 min

What's the key to successful advertising? Glad you asked.

In 1972, marketing tycoon David Ogilvy published a full-page, 1900 word content piece in the New York Times. Its purpose was to attract...

Oct 27, 20225 min

The evolution of Brand.

“Brand” embodies how a company is recognized by its target market. However, brand-building is a process. if we break the term “brand”...