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Surviving Seven Rebrands (and the Lessons We Learned Along the Way)
My first sales job with a national, multi-family housing vendor company was selling internet exposure to people who often didn't even have computers. It was 1999. I was flying out of Arizona, back to my home state of Minnesota, trying to convince apartment management professionals to spend money to buy advertising on something called "the internet" — a thing most of them had never used and didn't trust. I headed into the field with three-ring binders filled with pages of prin
Natalie McClory
2 days ago3 min read


The Pursuit of Happiness: Cultivating Personal Joy.
The bird in our name and logo are not there arbitrarily. We chose the bluebird because it has come to symbolize happiness and the arrival of good news. In Russian fairy tales, bluebirds symbolize hope. In some Native American cultures, they represent the promise of spring after winter. Bluebirds make appearances in well-known joy-inspiring songs like Disney's "Zip-a-dee-do-dah," "The Bluebird of Happiness," and "Somewhere Over the Rainbow." Because delivering good news is int
Natalie McClory
Dec 4, 20246 min read
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