By now you've probably seen it. Good Good Golf—a digital media company—released a promotional video for Callaway. The ad showed a male golfer shoving a female colleague to the ground, standing over her while she screamed, and saying, "Do not touch my new driver." Sometimes shocking content, although risky, pays off. Sometimes, it misses the mark spectacularly. Most of the commentary since has treated this as a mistake — a lapse in judgment, a bad call that slipped past people who should have...

My first sales job with a national, multi-family housing vendor company was selling internet exposure to people who often didn't even have computers. It was 1999. I was flying out of Arizona, back to my home state of Minnesota, trying to convince apartment management professionals to spend money to buy advertising on something called "the internet" — a thing most of them had never used and didn't trust. I headed into the field with three-ring binders filled with pages of printed copies of...

The bird in our name and logo are not there arbitrarily. We chose the bluebird because it has come to symbolize happiness and the arrival of good news. In Russian fairy tales, bluebirds symbolize hope. In some Native American cultures, they represent the promise of spring after winter. Bluebirds make appearances in well-known joy-inspiring songs like Disney's "Zip-a-dee-do-dah," "The Bluebird of Happiness," and "Somewhere Over the Rainbow." Because delivering good news is integral to who we...